Sony, LINE Partner to Integrate Blockchain into Social Media

Sony has entered into a strategic partnership with LINE, a prominent social media platform, to integrate its blockchain technology into LINE's ecosystem. This collaboration aims to bring multiple popular mini-programs from LINE into Sony's Soneum network, a blockchain platform managed by Sony Block Solutions Labs (SBSL).

LINE, with its extensive user base of approximately 200 million active users, will see four of its mini-programs—Sleepagotchi, Farm Frens, Puffy Match, and Pocket Mob—integrated into the Soneum network. This integration is designed to facilitate in-game rewards and purchases, leveraging the capabilities of blockchain technology to enhance user experience and engagement.

Soneum, the blockchain network at the heart of this partnership, is overseen by Sony Block Solutions Labs, a joint venture between Sony and Startale Labs, a Singapore-based technology company. The collaboration signifies Sony's commitment to expanding its presence in the Web3 space, utilizing blockchain technology to create new opportunities for digital interactions and transactions.

This partnership is a significant step for both Sony and LINE, as it combines the strengths of a leading technology conglomerate with a widely-used social media platform. By integrating LINE's mini-programs into the Soneum network, Sony aims to create a seamless and secure environment for users to engage with digital content and services. This move is expected to drive innovation in the blockchain and social media sectors, paving the way for more integrated and user-friendly digital experiences.

The collaboration between Sony and LINE underscores the growing trend of integrating blockchain technology into mainstream applications. By leveraging the Soneum network, LINE's mini-programs will offer enhanced features and functionalities, providing users with a more immersive and rewarding experience. This partnership is poised to set a new standard for how blockchain technology can be utilized to enhance digital interactions and transactions, benefiting both users and developers alike.