Softchoice's $900,000 Investment in TakingITGlobal: Empowering Indigenous Communities

Softchoice, a leading IT solutions provider, has announced a significant commitment of $900,000 in in-kind technology support for TakingITGlobal (TIG), a Canadian charity dedicated to empowering youth through social innovation, connected learning, and fostering creativity and digital skills. This strategic partnership aims to bridge the digital divide in remote Indigenous communities across Canada by providing critical technology infrastructure and support.

The primary beneficiary of this investment is TIG's award-winning Connected North program, which delivers immersive and interactive education services to remote Indigenous communities through live learning experiences using Cisco's WebEx technology. With Softchoice's technical expertise and commitment, the program can now scale its operations, reaching more schools and supporting increased student engagement in Indigenous communities.

Michael Furdyk, TIG's Co-founder and Director of Technology, expressed his enthusiasm about the partnership: "Softchoice's technology mentorship and support ensure that all of the program's technology infrastructure needs are taken care of, allowing our team to focus on serving the needs of educators and students. This investment also enables us to deploy new technologies, allowing us to scale the program to reach more schools and support increased student engagement in Indigenous communities."

Sean Denomey, Senior Vice President, Services, at Softchoice, echoed Furdyk's sentiments: "The Connected North program is a perfect example of using technology to solve a critical social challenge. The partnership combines our technical expertise and commitment to taking care of each other. We are proud to support an incredible organization that is making a real difference for Indigenous students across Canada."

This partnership aligns with Softchoice's corporate social responsibility (CSR) initiatives, demonstrating the company's commitment to creating impact in local communities. By supporting TIG's mission to facilitate connected learning and foster creativity & digital skills in remote Indigenous communities, Softchoice is not only enhancing its brand reputation but also attracting and retaining talent, fostering innovation, and aligning its business with a meaningful cause.

In conclusion, Softchoice's $900,000 investment in TakingITGlobal's Connected North program is expected to significantly enhance the scalability and reach of the initiative, ultimately enhancing educational experiences for students in remote Indigenous communities. This strategic partnership contributes to Softchoice's CSR efforts while providing the company with various strategic benefits, such as enhancing brand reputation, attracting and retaining talent, fostering innovation, and aligning its business with a meaningful cause.