Singapore's Brand Boom: Grab Leads the Charge!

Ladies and gentlemen, buckle up! We're diving into the explosive growth of Singapore's brand value, which has skyrocketed to a staggering $105 billion (US$78.4 billion) in 2025. The star of the show? grab, the tech giant that's not just riding the wave but making it! Let's break it down!



Grab: The Rocket Ship of Singapore's Economy!

Grab has blasted off with an 85% surge in brand value, hitting $1.47 billion (US$1.1 billion). This isn't just growth; it's a meteoric rise! The secret sauce? A resurgence in food delivery, continued momentum in mobility services, and a massive adoption of AI features across its platform. Grab is the Taylor Swift of tech—everyone wants a piece of it!

Changi Airport and Marina Bay Sands: The Unstoppable Duo!

Changi Airport and Marina Bay Sands are the rock stars of Singapore's brand landscape. Changi's brand value soared by 13% to $1.02 billion (US$765 million), earning a top AAA+ brand strength rating. Marina Bay Sands, despite a slight dip in brand value, maintained a jaw-dropping Brand Strength Index score of 93.9 out of 100. These brands are the epitome of service excellence and innovation, and their sustainability initiatives are off the charts!

Sustainability: The New Black!

Sustainability is the new black, and brands like FairPrice and Changi Airport are leading the charge. FairPrice is the environmental and social sustainability king, while Changi Airport dominates governance-related sustainability. These brands are not just riding the green wave; they're making it!

The Big Three: Banking, Leisure & Tourism, and Insurance!

The banking sector is the heavyweight champion, with DBS, OCBC, and UOB leading the pack. DBS, the reigning champ, saw its brand value surge 56% to $17.2 billion (US$13.2 billion). Leisure & tourism is back with a vengeance, and insurance is expanding like never before. These sectors are the backbone of Singapore's brand value, and they're showing no signs of slowing down!

The New Kids on the Block!

Agoda and PropertyGuru are the new kids on the block, making waves in the travel and property sectors. Agoda entered the top 10 for the first time with a brand value of $2.01 billion (US$1.5 billion), while PropertyGuru ranked 69th with a brand value of $100 million (US$75 million). These brands are the future, and they're here to stay!

The Bottom Line: Growth, Growth, Growth!

Singapore's brand value is on fire, and Grab is leading the charge. The tech giant's 85% surge in brand value is a testament to the power of innovation and digital transformation. Changi Airport and Marina Bay Sands are the rock stars of service excellence and sustainability, while the banking, leisure & tourism, and insurance sectors are the backbone of Singapore's brand value. Agoda and PropertyGuru are the new kids on the block, and they're here to stay. So, buckle up and get ready for the ride of your life—Singapore's brand boom is just getting started!

Ask Aime: What's driving Grab's meteoric rise in brand value?