Optimum and MSG Networks: A New Deal for Sports Fans

Optimum and MSG Networks have reached an agreement for the relaunch of MSG Networks on Optimum video lineups, benefiting fans and subscribers alike. The deal, announced on February 22, 2025, follows weeks of negotiations between the two companies, which had previously been at odds over carriage fees and distribution requirements.



The specifics of the agreement were not disclosed, but the partnership is a win for sports fans in the New York DMA and surrounding areas. MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks, MSG and MSG Sportsnet, as well as MSG+, a direct-to-consumer and authenticated streaming offering. The networks feature exclusive live local games and other programming of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, and Buffalo Sabres, as well as significant coverage of the New York Giants and Buffalo Bills.



Optimum, a brand of Altice USA, is one of the largest broadband communications and video services providers in the United States, delivering broadband, video, mobile, proprietary content, and advertising services to approximately 4.6 million residential and business customers across 21 states. The company operates Optimum Media, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and advertising clients.

The agreement between Optimum and MSG Networks is a testament to the evolving landscape of regional sports networks and the increasing fragmentation of viewership across various streaming platforms. As consumer viewing habits change, providers must adapt to meet the diverse needs and preferences of their customers. This deal demonstrates Optimum's commitment to providing customers with the programming they want at an affordable price, while also acknowledging the importance of partnerships with programmers who prioritize customer choice and flexibility.

In conclusion, the carriage deal between Optimum and MSG Networks is a strategic move that benefits both parties and their customers. By offering a wide range of compelling sports content and providing viewers with more viewing options, flexibility, and affordability, the agreement caters to the diverse needs and preferences of modern consumers. As the regional sports network landscape continues to evolve, partnerships like this one will be crucial for providers to remain competitive and relevant in the face of changing viewership habits and the increasing fragmentation of content across various streaming platforms.