Nike Stock Plunges 8.29% Amid 46% Vietnam Tariffs
Nike's stock price plummeted 8.29% today, marking its lowest level since October 2017, with an intraday decline of 11.87%.
Nike's stock price has been significantly impacted by the recently imposed tariffs, particularly the "Liberation Day" tariffs introduced in 2025. These tariffs include a 46% tariff on Vietnamese goods, which directly affects nike as it manufactures about half of its shoes in Vietnam. The increased costs of importing these goods have caused Nike's stock to tumble, as the company faces the challenge of either passing on these costs to consumers or absorbing them, which would significantly affect its profits.
In addition to the tariffs on Vietnamese goods, the broader trade tensions and high tariffs on Chinese goods are contributing to stock market volatility, further impacting Nike. The company is navigating a complex landscape where it must balance the need to maintain profitability with the potential impact on consumer prices. The uncertainty surrounding these tariffs and their long-term effects on Nike's operations and financial performance has added to the volatility in its stock price.
Ask Aime: What caused Nike's stock price to plummet and what's the impact on the company's profitability?