Lululemon Stock Plummets 17% in Two Days as Trading Volume Drops to 70th Rank

On March 31, 2025, Lululemon Athletica Inc. (LULU) experienced a significant decline, with its trading volume dropping by 66.92% to 12.53 billion, ranking 70th in the day's market activity. The stock price fell by 3.41%, marking the second consecutive day of decline, with a total decrease of 17.12% over the past two days.

Lululemon's CEO has acknowledged that the company is addressing issues related to product freshness and innovation. However, the company faces additional challenges that could impact its performance.

There have been reports of inconsistencies in Lululemon's customer service policies, particularly regarding its Quality Promise. Some stores have been given the discretion to decide whether to honor the one-year return policy, despite the official website still stating a one-year guarantee.