Intuit's $978 Million Trading Day Lands 80th as GoCo Acquisition Boosts Payroll Solution

On April 24, 2025, Intuit's trading volume reached $978 million, ranking 80th in the day's stock market. Intuit (INTU) rose 3.15%, marking its third consecutive day of gains, with a total increase of 8.08% over the past three days.

Intuit has announced its acquisition of GoCo, a leading provider of modern HR and benefits solutions for small and mid-market businesses. This strategic move is aimed at enhancing Intuit's Payroll solution to better meet the Human Capital Management needs of growing businesses. By integrating GoCo's HRIS features, such as onboarding, benefits, and workflows, Intuit aims to provide a unified platform for HR and finance tools, benefiting small and mid-sized businesses.

The acquisition of GoCo is part of Intuit's broader strategy to consolidate its leadership in the small and mid-market business solutions sector. This move is expected to strengthen Intuit's offerings and better serve businesses with comprehensive human resource management solutions. The deal, which was announced on April 23, is expected to transform Intuit's Payroll solution, making it more robust and capable of meeting the evolving needs of its clients.