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Hilton Hotels Group's 2024 performance was robust, with a full-year attributable net profit of approximately US$1.535 billion, up more than 30% YoY. On the full-year performance, total revenue was approximately US$11.174 billion, up 9.17% YoY; attributable net profit was approximately US$1.535 billion, up 34.53% YoY; adjusted EBITDA was US$4.429 billion. Total revenue in the fourth quarter was US$2.783 billion, up 6.67% YoY; attributable net profit was US$505 million, up 243.54% YoY; adjusted EBITDA was US$8.58 billion. The occupancy rate in 2024 was 72.1%, up 0.8 percentage points YoY; ADR (average daily rate) was US$158.55, up 1.6% YoY. The occupancy rate in the fourth quarter was 69.9%, up 1.1 percentage points YoY; ADR was US$157.73, up 1.9% YoY. The Middle East and Africa region performed best in terms of occupancy rate and ADR, with the largest YoY increase. Hilton is confident about 2025, expecting the growth momentum of leisure travel, business travel, and group business to continue. The Company achieved a record high in the number of project approvals, construction starts, and openings in 2024 and is confident about its continued expansion.
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