HF Foods CEO Felix Lin on Asian Food Trends: ICR Conference 2025

HF Foods Group Inc. (NASDAQ: HFFG), a leading food distributor to Asian restaurants across the United States, recently participated in the 2025 ICR Conference in Orlando, FL. The company's executive management team hosted 1x1 and group meetings with investors throughout the event, providing insights into the Asian foodservice industry and HF Foods' strategic transformation plan. HF Foods Group Inc. is a leading marketer and distributor of fresh produce, frozen and dry food, and non-food products to primarily Asian restaurants and other foodservice customers throughout the United States. The company aims to supply the increasing demand for Asian American restaurant cuisine, leveraging its nationwide network of distribution centers and its strong relations with growers and suppliers of fresh, high-quality specialty restaurant food products and supplies in the US, South America, and Asia (HF Foods Group Inc., 2025).

During the conference, HF Foods CEO Felix Lin discussed the key trends in the Asian foodservice industry and how the company is capitalizing on these trends to drive growth and enhance its market position. Some of the trends and strategies highlighted by Lin include:

1. Growing demand for Asian cuisine: The increasing popularity of Asian food among American consumers has created a significant opportunity for HF Foods. The company aims to supply the growing demand for Asian American restaurant cuisine by leveraging its nationwide network of distribution centers and strong relationships with growers and suppliers of fresh, high-quality specialty restaurant food products and supplies in the US, South America, and Asia (HF Foods Group Inc., 2025).
2. Expansion into new markets: HF Foods is exploring opportunities for geographic expansion into underserved regions where demand for Asian cuisine is growing. This strategy allows the company to tap into new markets and increase its customer base (HF Foods Group Inc., 2025).
3. Strategic partnerships: The company has formed strategic partnerships with various suppliers and manufacturers in Asia to ensure product quality, reliability, and competitive pricing. These partnerships enable HF Foods to offer a wide range of authentic Asian ingredients, catering to the diverse culinary needs of its customers (HF Foods Group Inc., 2025).
4. Investment in technology: HF Foods has invested in technology to streamline its operations, improve customer service, and gain valuable insights into market trends. By leveraging inventory management systems, order processing software, and customer relationship management (CRM) tools, the company can enhance efficiency and adapt to changing consumer preferences (HF Foods Group Inc., 2025).
5. Focus on niche markets: HF Foods has successfully positioned itself within the niche market of Asian food distribution, allowing for targeted marketing and product offerings. This focus on niche markets enables the company to cater to the specific needs of its target customers and differentiate itself from larger food distributors (HF Foods Group Inc., 2025).



To adapt to evolving consumer preferences and market dynamics, HF Foods plans to:

1. Diversify its product offerings: The company aims to expand its product range to include more specialty and hard-to-find Asian ingredients, catering to the growing demand for authentic and unique flavors (HF Foods Group Inc., 2025).
2. Enhance its distribution network: HF Foods is committed to strengthening its distribution network to ensure timely and efficient delivery of products to its customers. This investment in infrastructure will help the company maintain its competitive edge and adapt to changing market conditions (HF Foods Group Inc., 2025).
3. Foster strong supplier relationships: By maintaining and strengthening its relationships with suppliers, HF Foods can ensure a steady supply of high-quality products and adapt to changes in the global food supply chain (HF Foods Group Inc., 2025).
4. Monitor and analyze market trends: The company is dedicated to staying informed about emerging trends in the Asian foodservice industry and adjusting its strategies accordingly. By continuously monitoring market trends and consumer preferences, HF Foods can remain agile and responsive to changes in the market (HF Foods Group Inc., 2025).

In conclusion, HF Foods Group Inc. is capitalizing on key trends in the Asian foodservice industry, such as the growing demand for Asian cuisine, expansion into new markets, strategic partnerships, investment in technology, and a focus on niche markets. To adapt to evolving consumer preferences and market dynamics, the company plans to diversify its product offerings, enhance its distribution network, foster strong supplier relationships, and monitor and analyze market trends. By following these strategies, HF Foods is well-positioned to continue its growth and success in the competitive Asian foodservice industry.