Heineken N.V. (HEINEKEN) [(EURONEXT: HEIA; OTCQX: HEINY)] announced solid results with broad-based growth and profit expansion in 2024. The company reported a total decrease of 1.2% in revenue compared to 2023, with net revenue (beia) increasing organically by a solid 5.0% to €30.0 billion. Operating profit (beia) increased by 8.3% organically, with margins expanding 40 bps to 15.1%. Net profit (beia) grew by 7.3% organically, and free operating cash flow reached €3,058 million.
Heineken N.V.'s beer volume increased organically by 1.6% for the full year, with all regions contributing to the growth. Premium beer volume increased organically by 5.2%, led by Heineken®, which grew by 8.8% compared to last year. Mainstream beer volume rose by 2%, spearheaded by leading brands in the company's largest markets. The beyond beer segment grew by 4%, led by Desperados globally and Savanna cider in Southern Africa.
The company's EverGreen strategy has been instrumental in driving growth across various segments. Heineken N.V. continues to invest in becoming the best digitally connected brewer, raise the bar on sustainability and responsibility, and evolve its capabilities and culture. The company's strong performance in 2024 reflects its ability to navigate a volatile macroeconomic environment and adapt to changing consumer preferences.
Heineken N.V. has updated its full year outlook to grow operating profit (beia) organically in the range of 4% to 8%, reflecting its confidence in delivery and commitment to invest behind growth and to future-proof its business. The company's strong financial performance, coupled with its strategic focus on premiumization, digitalization, and sustainability, positions it well for long-term growth and value creation.
In conclusion, Heineken N.V.'s 2024 full year results demonstrate the company's ability to deliver broad-based growth and profit expansion, driven by its EverGreen strategy and strong performance in key markets. With a solid outlook for 2025, Heineken N.V. is well-positioned to continue its growth trajectory and create sustainable, long-term value for shareholders.
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