Ford Stock Surges 9.32% with 17.93 Billion Shares Traded Ranking 83rd in Daily Volume

On April 9, 2025, Ford Motor Company (F) saw a significant increase in its stock price, rising by 9.32%. The trading volume for the day was substantial, with a total of 17.93 billion shares exchanged, placing Ford in the 83rd position in terms of trading volume for the day.

Ford has introduced a nationwide employee pricing program for its best-selling F-150 pickup truck in April 2025. This program offers discounted prices to all customers, similar to the pricing available to Ford employees. However, it is important to note that this program does not include additional incentives.

Ford's employee pricing program, which is available to all U.S. consumers from April 3 through June 2, 2025, has been expanded to include all vehicles except for the F-150 Raptors, 2025 Super Duty pickups, Ford Expedition, and Lincoln Navigator large SUVs. This move is part of Ford's response to recent tariffs and aims to make its vehicles more affordable for American consumers.

While the employee pricing program offers significant savings, it has also led to the elimination of certain incentives on specific models, making them more expensive than before. This has raised concerns among some consumers who may have been relying on these incentives to make their purchases more affordable.

Despite these concerns, Ford's employee pricing program has been well-received by many consumers, who appreciate the opportunity to purchase vehicles at discounted prices. The program is expected to continue through early June 2025, providing consumers with exclusive savings on a wide range of 2024 and 2025 Ford models, including gas, hybrid, and electric vehicles.