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Court Affirms Nike Will Pay Millions for Opponent’s Legal Fees After ‘Outrageous’ Conduct

Alpha InspirationMonday, Oct 21, 2024 3:26 pm ET
1min read
In a significant ruling, a Pennsylvania federal judge has upheld a decision ordering Nike to pay over $5 million in attorney's fees to Lontex Corp. The court found that Nike's conduct during the trademark infringement lawsuit was "exceptional" and warranted the award of legal fees. This article explores the background of the case, the key factors leading to the court's decision, and the potential implications for Nike and other companies.

The dispute between Lontex and Nike centered around the use of the phrase "Cool Compression" in Nike's product names and marketing materials. Lontex, the holder of a registered trademark for "Cool Compression" in athletic compression apparel, sued Nike for trademark infringement in 2018. The case went to trial, and a jury found Nike liable for willful trademark infringement and contributory infringement, awarding Lontex $142,000 in compensatory damages and $365,000 in punitive damages.

The District Court subsequently trebled the compensatory damages to $426,000 and awarded Lontex nearly $5 million in attorney's fees, deeming the case "exceptional" under the Lanham Act. Nike appealed the findings and the damages awarded, while Lontex cross-appealed the dismissal of its counterfeiting claim and the denial of profit disgorgement.

The Third Circuit Court of Appeals reviewed the case and affirmed the District Court's findings on trademark infringement, willfulness, and the trebling of damages. However, the Court vacated the award of attorney's fees, finding that the District Court relied on broad policy considerations rather than specific facts of the case. The Court remanded the issue of attorney's fees for further proceedings.

In the latest development, Judge Michael M. Baylson affirmed special master Jane Greenspan's report and recommendation, finding that Nike's conduct was "exceptional" and warranted the award of attorney's fees. The court cited several instances of Nike's "overly aggressive" pretrial conduct, including its failure to comply with court orders, filing a "very broad motion for summary judgment," and threatening to "kill" Lontex's business over the litigation.

The court's decision sends a strong message to Nike and other companies that aggressive and unreasonable litigation tactics will not be tolerated. The award of attorney's fees serves as a deterrent and encourages companies to engage in fair and reasonable litigation practices. This ruling may also influence other companies' approaches to trademark infringement cases, as they may now be more inclined to settle disputes out of court to avoid similar consequences.

In conclusion, the court's affirmation of the decision ordering Nike to pay over $5 million in attorney's fees to Lontex serves as a reminder that companies must act responsibly and fairly in legal disputes. The ruling highlights the importance of adhering to court orders, engaging in reasonable litigation tactics, and avoiding aggressive and unnecessary conduct that may result in significant financial penalties.
Comments

Post
BoomsRoom
10/22
$NKE Move over to NVDA. Expecting a rise to $150.
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howtospellsisyphus
10/22
$NKE If you want to get your hands on Caitlin Clark's signature shoes, now's your chance! WNBA will be back in just 200 days, so don't wait to snag a pair!
0
10/21
$NKE POPS THE CORK ON A 12-YEAR EXTENSION TILL 2037 WITH THE NBA, WNBA & NBA G LEAGUE Nike and the NBA have just sealed a massive 12-year global extension, solidifying $NKE's status as the exclusive on-court uniform and apparel provider for the NBA, WNBA, and NBA G League. This agreement strengthens their commitment to youth programs, grassroots basketball, and advancing the women’s game. It includes innovative new content initiatives, a joint membership program, and significantly increased investments in the Nike Elite Youth Basketball League (EYBL) and Basketball Without Borders.
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superbilliam
10/21
$NKE Trading volume is very low. It won't start rising until the Chinese start buying. Elsewhere, people are opting for other brands. My apologies. We'll reconvene at $72.
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tempestlight
10/21
$NKE has just announced a massive 12-year global partnership extension with the NBA, WNBA, and NBA G League. As the exclusive on-court uniform and apparel provider, Nike’s agreement runs through 2037. This means $NKE will continue to outfit the world's top athletes and teams in cutting-edge performance gear, further solidifying its status as a leader in the sports apparel industry.
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ZestycloseAd7528
10/21
$NKE is still very bearish, in my opinion. The huge gap down indicates significant institutional selling. It’s best to avoid this stock for now. There are many other opportunities with better prospects, especially those making new highs. However, $NKE could be a good long-term buy once it stabilizes.
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Airmang74
10/21
NKE is on the rise and heading towards 100% growth.
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NEYO8uw11qgD0J
10/21
$NKE is taking advantage of the news to buy some shares here. 🚀💪🏼🚀
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falcongrinder
10/21
$NKE Nike extends partnership with NBA, WNBA, and NBA G League for 12 years. NIKE, the National Basketball Association, and the Women's National Basketball Association have agreed to a 12-year extension of their global partnership, solidifying Nike’s position as the top basketball brand globally and making it the exclusive provider of uniforms, apparel, and content. Under this new deal, Nike will design and produce uniforms and apparel for the next 12 seasons for the NBA, WNBA, and NBA G League, reinforcing its dedication to advancing the sport for future generations.
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HJForsythe
10/21
$NKE has extended its partnership with the NBA and WNBA for another 12 years, solidifying its role as the exclusive on-court uniform and apparel provider for all three leagues. This encompasses outfitting, merchandising, marketing, and content.
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Solarprobro4
10/21
$NKE observe the bullish 4/8 EMA cross on Wed, followed by no closes above that level, and now the 4/8 EMA recrosses today. This usually indicates a strong downtrend. The best scenario for bulls is a sideways or range solution. Check it out here: https://www.tradingview.com/x/I0IBDNxK/
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zeren1ty
10/21
$NKE Hey everyone, avoid buying calls above $72. Instead, purchase shares and let's take those shorts down a notch.
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