BlackRock-Backed Minute Media Acquires Indian AI Startup VideoVerse

Minute Media, backed by BlackRock and Goldman Sachs, has acquired Indian AI startup VideoVerse for a reported valuation of $200-250 million. VideoVerse extracts sports highlights and creates content from footage for clients such as the Indian Premier League and FIFA+. The acquisition is Minute Media's largest in terms of value and company size.

New York, NY – September 9, 2025 – Minute Media, a leading global technology and sports content company backed by BlackRock and Goldman Sachs, has announced the acquisition of VideoVerse, an Indian AI startup specializing in extracting sports highlights and creating content from footage. The deal is valued at $200-250 million, making it the largest acquisition for Minute Media in terms of both value and company size .

VideoVerse, founded in 2016 by Vinayak Shrivastav, has developed award-winning technology that enables content owners and rights holders to automatically detect key moments, create highlights in real-time, and distribute short-form video content efficiently. The company's clients include the Indian Premier League, FIFA+, and broadcasters Nippon TV and Cubber TV. VideoVerse operates as a SaaS tool, charging based on the number of hours of footage processed, and has achieved $65 million in revenue with a healthy EBIDTA margin of 35% to 40% .

The acquisition will significantly enhance Minute Media's capabilities in the sports content ecosystem. Minute Media plans to integrate VideoVerse's AI-driven technologies into its existing portfolio, offering a full-stack solution from creation to distribution to monetization. This will allow existing Magnifi clients to leverage Minute Media's industry-leading distribution and monetization solutions, potentially increasing their return on investment (ROI) for video assets .

Asaf Peled, Founder and CEO of Minute Media, expressed his enthusiasm for the acquisition, stating, "We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. Additionally, with VideoVerse’s technologies, our owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation" .

The acquisition comes a year after Minute Media's series of robust sports technology and content additions. With this integration, Minute Media aims to strengthen its STN Video platform for leagues and publishing partners, as well as drive innovative new formats across its owned and operated brands like Sports Illustrated and The Players’ Tribune .

Minute Media's strategic partnerships with top teams, leagues, and federations around the world will benefit from this acquisition, positioning the company to capture a larger share of the sports content market. The company reaches 200M monthly users, powering 1,500+ content creators and 400+ distribution partners across 14 global markets in 10 languages .

References:
https://www.businesswire.com/news/home/20250826058276/en/Minute-Media-Acquires-VideoVerse-Owner-of-Magnifi-a-Leading-AI-Sports-Video-Technology-Platform
https://techcrunch.com/2025/09/09/blackrock-backed-minute-media-acquires-indian-ai-startup-that-extracts-sports-highlights/