Blackline Safety Bolsters North American Sales with Paul Semak Appointment

Blackline Safety Corp. (TSX: BLN), a global leader in connected safety technology, has made a strategic move to bolster its North American sales efforts by appointing Paul Semak as the new Vice President of North American Sales. With over 25 years of sales leadership experience and a strong background in SaaS, cloud solutions, and enterprise technology, Semak brings a wealth of expertise to the role, positioning Blackline Safety for continued growth and success in the region.

Semak's extensive experience in leading large-scale sales teams, coupled with his deep understanding of connected technology, makes him an ideal fit for Blackline Safety's vision of driving market expansion and growth. His proven track record of building high-performing teams and exceeding revenue targets will be instrumental in driving sales performance, scaling the sales function, and strengthening Blackline's presence across North America.

Throughout his career, Semak has held progressively senior sales leadership roles at prominent technology companies such as Cisco and Extreme Networks. At Extreme Networks, he managed a $750 million business and a 280+ person sales team, demonstrating his ability to lead large-scale operations and drive market growth. His experience at Cisco, where he held various senior sales leadership roles, including Vice President, Enterprise and Public Sector Sales, further highlights his understanding of the enterprise technology landscape and the ability to navigate complex sales environments.

Semak's expertise in go-to-market strategy, channel partnerships, digital transformation, and AI-driven business growth will be crucial in helping Blackline Safety execute effective strategies to reach more customers and grow its business. By leveraging his experience in hardware-enabled SaaS business models, Semak can help Blackline Safety stay ahead of the curve and adapt to the evolving needs of its customers.

In his new role, Semak will lead over 30 sales professionals across North America, a team that drove nearly $40 million in product revenue in FY 2024. With Semak's guidance and strategic direction, this team is poised to achieve even greater success and contribute to Blackline Safety's overall growth strategy.

Blackline Safety's appointment of Paul Semak as Vice President, North American Sales aligns perfectly with the company's vision for the future of connected safety technology and its role in the global industrial workforce. Semak's extensive sales leadership experience, expertise in connected technology, and customer-focused approach make him an invaluable addition to Blackline Safety's executive team. His leadership will be instrumental in driving sales performance, scaling the sales function, and strengthening Blackline's presence across North America, ultimately contributing to the company's growth strategy.