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The Smarter Web Company PLC, a London-listed technology firm, has announced the acquisition of an additional 325 Bitcoin, valued at approximately £27.1 million ($36.5 million). This purchase brings the company’s total Bitcoin holdings to 1,600 coins, marking a significant increase in its cryptocurrency reserves. The company’s average acquisition cost across all holdings is £79,534 per Bitcoin, representing a cumulative investment of about £127.3 million.
The Smarter Web Company has been actively embracing Bitcoin as part of its treasury management strategy since 2023. The firm, which offers web design, development, and digital marketing services, has integrated Bitcoin payments into its operations. This move aligns with the company’s “10 Year Plan,” which includes a policy of steadily increasing Bitcoin reserves. The company has approximately £4 million in available treasury funds for future purchases, supporting its ongoing strategy.
In conjunction with the purchase, Smarter Web Company introduced a new analytical tool called the Price to Bitcoin Yield Ratio (P/BYD). This metric is designed to help investors evaluate the performance and valuation of companies holding Bitcoin as treasury assets, similar to how the price-to-earnings (P/E) ratio functions for traditional stocks. The company believes that Bitcoin will play a fundamental role in the future global financial system and has integrated Bitcoin payments into its operations to reflect this conviction.
The company’s Bitcoin treasury has achieved impressive yields, with a year-to-date return of 39,258% and a 30-day yield of 419%. These figures highlight the company’s successful strategy in leveraging Bitcoin as a treasury asset. The Smarter Web Company trades on the Aquis Stock Exchange in London, OTCQB in the United States, and the Frankfurt Stock Exchange.
Last week, the firm announced the acquisition of an additional 226.42 Bitcoin for approximately £17.87 million ($24 million). This continuous investment in Bitcoin underscores the company’s commitment to its “10 Year Plan” and its belief in the long-term value of Bitcoin as a treasury asset. The company’s strategic approach to Bitcoin investment has positioned it as a leader in the digital asset space, with a clear vision for the future of global finance.

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