American Rebel CEO Andy Ross Hits the Airwaves: A Marketing Boost for the Patriotic Brand

American Rebel Holdings, Inc. (NASDAQ: AREB) CEO Andy Ross is set to appear on ABC Action News Tampa's Morning Blend show on Friday, February 7, between 10-11 am EST. This appearance is a strategic move by the company to promote its recent expansion into the beverage industry with American Rebel Light Beer and its ongoing sponsorship of Tony Stewart Racing's Funny Car driven by Matt Hagan. Ross will discuss the upcoming PRO Superstar Shootout event and his Saturday concert performance on the American Rebel Beer stage, further enhancing the brand's visibility and customer engagement.

American Rebel Light Beer, produced in partnership with AlcSource, is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass-produced beers.

The sponsorship of Tony Stewart Racing's Funny Car driven by Matt Hagan aligns with American Rebel's brand values and target audience. By associating with a high-profile motorsports event like the PRO Superstar Shootout and a popular driver like Matt Hagan, American Rebel can tap into the excitement and patriotism of the NHRA drag racing scene. This sponsorship also provides an opportunity for the brand to engage with a wider audience and showcase its products in a high-profile, adrenaline-fueled environment.

Ross' appearance on Morning Blend and his concert performance at the PRO Superstar Shootout event are part of American Rebel's broader marketing strategy to build brand awareness and engage with its target audience. By leveraging Ross' personal brand and the excitement of the motorsports event, American Rebel can create a more meaningful connection with viewers and potential customers. This engagement can lead to increased brand loyalty and advocacy, ultimately driving sales and market share for American Rebel Light Beer.

In conclusion, American Rebel CEO Andy Ross' appearance on ABC Action News Tampa's Morning Blend show is a strategic move that aligns with the company's marketing goals and brand values. By promoting the PRO Superstar Shootout event, American Rebel can enhance its brand visibility and customer engagement, ultimately driving sales and market share for its patriotic, all-natural light beer.