Agoda's 2025 Global Events: Sparking Wanderlust and Boosting Travel Industry Growth

As we step into 2025, digital travel platform Agoda has unveiled a list of five global events that are set to captivate travelers worldwide, providing unique opportunities to explore diverse cultures, witness natural wonders, and participate in significant gatherings. These occasions promise to drive demand for accommodations, flights, and activities, ultimately boosting the travel industry's growth and profitability.

1. 2025 Jubilee Year – Rome, Italy (Throughout 2025)
Celebrate the 2025 Jubilee in Rome, a special holy year observed once every 25 years. This event marks a time for reflection and pilgrimage, drawing millions to the Eternal City. A key highlight is the World Meeting of Families in June 2025, which will unite families from around the world for faith-focused events. Throughout the year, various special jubilees and celebrations offer unique opportunities for the more spiritual traveler.

2. Northern Lights – Tromsø, Norway (January - April)
Witness the awe-inspiring Northern Lights in Tromsø, Norway, a prime location for viewing this natural wonder. The aurora borealis is a yearly phenomenon, but 2025 is expected to be particularly remarkable due to the solar maximum, a period of increased solar activity, which enhances the likelihood of spectacular displays. This celestial event offers travelers a chance to see the sky illuminated in vivid colors, providing a unique opportunity to connect with nature.



3. World Expo 2025 – Osaka, Japan (April 13 – October 13)
Osaka hosts the World Expo, a six-month global display of innovation and culture. Visitors can explore diverse pavilions, experience advanced technologies, as well as enjoy Osaka's and the Kansai region's unique cultural offerings. This event is expected to attract a large number of tourists, providing a significant boost to the local economy.

4. SAIL Amsterdam – Amsterdam, Netherlands (August 20 – 24)
Experience the maritime spectacle of SAIL Amsterdam, a unique event that takes place every five years. The city will host an impressive fleet of tall ships, naval vessels, and historical boats from around the world. Visitors can enjoy ship tours, parades, and cultural performances along the IJhaven, offering a rare glimpse into maritime history and the lively atmosphere of Amsterdam's waterfront.



5. SEA Games – Bangkok, Thailand (December 9 – 20)
The Southeast Asian Games, commonly known as the SEA Games, is a biennial multi-sport event involving participants from the region. In 2025, Bangkok will host athletes, competing in a variety of sports and showcasing exceptional talent and sportsmanship. This event offers a chance to experience the culture and camaraderie of Southeast Asia, with competitions held in various venues throughout the city.

With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers travelers the flexibility to seamlessly plan their trips around these events. For more information on how to book your next adventure, visit agoda.com or download the Agoda app.

As the travel industry continues to recover and grow in 2025, these global events are expected to play a significant role in driving demand and boosting profitability. By offering unique and exciting experiences, these events attract travelers from around the world, driving demand for accommodations, flights, and activities. For instance, the World Expo 2025 in Osaka, Japan, is expected to draw millions of visitors, generating revenue for the local economy and boosting the travel industry. Similarly, the Southeast Asian Games in Bangkok, Thailand, will bring athletes and spectators from across the region, contributing to the growth of the travel sector. Additionally, the Northern Lights in Tromsø, Norway, and the SAIL Amsterdam event in the Netherlands are expected to attract tourists seeking natural wonders and cultural experiences, further stimulating the travel industry's growth and profitability.