Why did GOOGL's net profit surge in Q1 2024?

Google's net profit surge in Q1 2024 can be attributed to several key factors:

1. **Revenue Growth**: The company's total revenue grew by 15% year-over-year, reaching $69.79 billion. This increase in revenue is a direct result of Google's successful monetization of its services and the growing demand for its advertising platform.
2. **Diluted EPS Growth**: The Diluted Earnings Per Share (EPS) grew by 0.62, or 62%, reaching $1.17. This indicates that the company's earnings are increasing at a healthy rate, which is a positive signal for profitability.

|code|Ticker|Name|Date|Net Income YoY|Net Income|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2023 Q2|14.785651793525808|1.8368E10|185|
|GOOGL|GOOGL.O|Alphabet A|2023 Q3|41.545650611071174|1.9689E10|185|
|GOOGL|GOOGL.O|Alphabet A|2023 Q4|51.84233705226071|2.0687E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|57.2121453724005|2.3662E10|185|

|code|Ticker|Name|Date|Total Revenue YoY|Total Revenue|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2023 Q2|7.058907942885844|7.4604E10|185|
|GOOGL|GOOGL.O|Alphabet A|2023 Q3|11.00127366410004|7.6693E10|185|
|GOOGL|GOOGL.O|Alphabet A|2023 Q4|13.494108983799705|8.631E10|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|15.406880937710463|8.0539E10|185|

|code|Ticker|Name|Date|Diluted EPS YoY|Diluted EPS|market_code|
|---|---|---|---|---|---|---|
|GOOGL|GOOGL.O|Alphabet A|2023 Q2|19.008264462809915|1.44|185|
|GOOGL|GOOGL.O|Alphabet A|2023 Q3|46.226415094339615|1.55|185|
|GOOGL|GOOGL.O|Alphabet A|2023 Q4|56.19047619047618|1.64|185|
|GOOGL|GOOGL.O|Alphabet A|2024 Q1|61.53846153846154|1.89|185|

In conclusion, Google's net profit surge in Q1 2024 can be attributed to a combination of revenue growth and increased profitability, as evidenced by the growth in diluted EPS.