Is zeta's software popular?

**Zeta's software appears to be gaining popularity and recognition in the market**, as evidenced by several key indicators:

1. **Increased Market Presence**: Zeta Global has been one of the best-performing companies in Wall Street, with its stock price surging by over 720% from its lowest point in 2022 to its highest level this year. This significant surge in stock price reflects growing market confidence and recognition of the company's value.
2. **Strategic Partnerships and Acquisitions**: Zeta Global's recent acquisition of LiveIntent is a strategic move to expand its platform and strengthen its position in the market. This acquisition is expected to bolster the Zeta Marketing Platform, strengthen the Zeta Data Cloud, and advance Zeta’s position in AI-powered marketing.
3. **Client Base and Market Reach**: Zeta Global serves a significant client base, including major brands and agencies, and has partnerships with category leaders across various verticals. The company's reach extends to over 235 million people in the United States and processes massive datasets, including over 12.7 billion global identifiers and over 1 trillion content consumption signals monthly.
4. **Earnings Performance and Guidance**: Zeta Global has demonstrated resilient growth and an emerging profitability profile, with recent quarters showing significant growth in Average Revenue Per User (ARPU). The company has also exceeded analysts' revenue expectations and provided optimistic revenue guidance for the next quarter.
5. **Analyst Ratings and Price Targets**: The consensus rating for Zeta Global is "Buy" or "Strong Buy" from multiple analysts, with price targets ranging from $34.76 to $44.00. This indicates a positive outlook on the company's future prospects and suggests that the software is perceived as having growth potential.
6. **Industry Recognition and Awards**: Zeta Global has received accolades and awards for its innovative approach to digital marketing and its AI-powered marketing solutions. The company has also been featured in publications and articles highlighting its success and potential.

While specific metrics on software adoption or customer satisfaction are not readily available, the combination of stock price appreciation, strategic moves, expanding market reach, and positive analyst ratings indicate that Zeta's software is indeed gaining popularity and recognition in the market.